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Tell the Truth About Indiegogo, get Punished: Site Denies Campaign Owner Due Exposure in Final Days

by Tara Lee Reed on June 23, 2013

So, as you know, I’ve written a series of posts over the last month highlighting all the ways Indiegogo misleads current and future  campaign owners and contributors.

What You Should Know Before You Indiegogo: A Cautionary Tale in Crowdfunding

I started with the hidden 20% funding threshold a campaign must meet before they’re allowed in the critical Most Popular category on the site and the promotion that comes with it. This meant that I, a campaign with leading gogofator for the site, was denied exposure and funding because I hadn’t hit 20% yet, while a campaign with no gogofactor made Most Popular and the slide show for weeks because they had a smaller goal than me.

Indiegogo Doesn’t Care About PR: Site Ignores Malfunctions Impacting Gogofactor for All Campaigns

Next, the egregious malfunctions on the site that prevents ALL campaigns from benefiting from accurate social media awareness (exposure, unique page views, funding and increased gogofactor). They’ve known about it for weeks, but they won’t do anything about it, because they know that MOST won’t notice it.

Did I Make Indiegogo Change their Business Structure (For the Worse)?

Indiegogo Running Two Ranking Systems: Campaign Owners Pay to Get Screwed.

Finally, I reported the site is beta-testing a new interface with a different ranking system on live campaigns, leaving most of us at a heavy disadvantage.

And guess what? Indiegogo doesn’t like it. I know they know who I am, a reporter at a major daily told I’d “struck a nerve” with them, and I know they see each post I make. And rather than refute any of what I’ve reported (because they can’t) or rectify it (because they’re petty), they’ve decided to punish me.

Nearly 48 hours ago, I became the only campaign on the site to have all of their Tweets wiped out. I went from 251 to 0. Now, this count wasn’t really accurate anyway – I know most Tweets don’t raise the count, and when I searched for the 251 on Twitter, on 20 showed up. Now I’m at 9 Tweets. Nice, right? Really good for my gogofactor.

I entered Final Countdown a few days ago, and it was pointed out to me by a friend that no matter how many times he clicked refresh, I was the only campaign who didn’t show up in the rotating thumbnails of FC campaigns. I’ve since refreshed over 1,000 times and found that he’s absolutely right.

I’ve reported this to support repeatedly in over 24 hours and, unsurprisingly, they’re nowhere to be found.

Here are two videos to prove it.

Sounds like a site you want to do business with, right? If they’re hiding this, what else are they hiding?
For now,

UPDATE (April 20, 2014): Indiegogo has redesigned it’s site for the second time in less than a year, also replacing the “Popular Now” category with “Trending,” I’m guessing in attempt to escape my posts in google searches.

UPDATE (April 14, 2014): After turning down publishing deal with Harlequin and Berkeley, I decided to resume my plans to publish the series myself. Coulda, Woulda, Shoulda is now available.

UPDATE (September 3, 2013): Read here to learn how Indiegogo is still ignoring this malfunction while campaigns suffer and escalation of punishment me for sharing the truth with you.

Tara Reed

Please visit my page for Coulda, Woulda, Shoulda: A Novel Approach to Dating and contribute $!.

{ 6 comments… read them below or add one }

Sebastien July 22, 2013 at 2:30 pm

I experienced exactly what you described regarding the gogofactor.
My tweets are not getting counted and people who shared my campaign don’t get rewarded for it as well.


Wordsmith July 22, 2013 at 7:59 pm

I’m sorry to hear that, Sebastien, though I’m not at all surprised. I’ve tested campaigns randomly since and I’m still getting the same errors. Have you had the chance to flag this to and

They’ve told me they won’t take it seriously unless another campaigner complains, so if you do, then they really have no choice.

The shame here isn’t just in us campaigners, but also those who contribute not realizing the odds of them actually seeing return on investment is diminished incredibly. The “big” campaigns will always be fine, but the thousands of other campaigns who rely on the word of mouth are all but doomed.

Good luck and, if you contact them, please come back and share what they say.




Elinor August 16, 2013 at 10:09 am

Very great post. I simply stumbled upon your blog and wanted to say that I
have truly loved browsing your blog posts. In any case I will be subscribing on
your feed and I hope you write again very soon!


Wordsmith August 31, 2013 at 8:31 pm

Hello there! I’m so glad to hear you’ve enjoyed my posts! I look forward to more interaction with you in the future.




Daniel Cortes January 3, 2015 at 2:50 pm

Hi Tara:

I’m Daniel and between my family members and I we have at least three indiegogo campaigns, none of which are being funded and I always thought something was up. We offer good perks and yet I see campaigns that basically say pay for my trip to the islands and in two weeks they reach goal. I find it hard to believe the public will fund someone’s vacation for no reason at all, yet will totally ignore a creative project with rewards.
It seems to me something is wrong there in terms of who gets exposure.
Tara I would like to create a link for your website on my website at:


Tara Lee Reed April 13, 2015 at 12:30 pm

Hi Daniel,

My apologies, as for some reason, I’m just seeing your message!

I’m sorry to hear about your experience, especially as a fellow writer.

I’d be glad if you would share the post with your followers if you’re still obliged.

Best of luck!


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